Lucas Arts was adamant about demonstrating actual gameplay footage, not a single frame of CGI. To make it happen, we worked with developers to choreograph a camera dolly inside the game engine and "filmed"over 12 hours of actual, real-time game footage. Then Industrial Light and Magic, helped us combine all the unique elements from different shots into a single scene of epic destruction that is 100% gameplay footage.

PETA NOTE: Not a single wookie was harmed in the making of this spot.