my experience

 

CONCEPTUAL BIG IDEAS | STRATEGIC SMARTS | HUMAN(E) LEADERSHIP | CLIENT WHISPERING | PRODUCTION KNOW-HOW

WORK YOU MiGHT HAVE SEEN, FOR BRANDS YOU MAY HEARD OF.

Over the past 20 years, I’ve lead and helped grow some of Pop Culture’s most iconic brands & influential entertainment properties, including MINI and Star Wars. Much of my career has been happily spent doing work in video games and travel— two categories where attention is earned and culture moves fast. I have deep experience turning strategic insight into innovative campaign work people notice (and actually remember); delivering exceptional results for brands willing to stand up and stand out in a loud and crowded world.

be kind, stay humble, do good work— in that order.

Good creative directors elevate the work. Great CDs put people first— in service of the work. They’re exponents/force-multipliers who unlock the potential of others around them (clients and creatives alike) to punch above their weight class many times over. Inside a team, it means fostering an intentional, inclusive, creative culture where teams are empowered to own the work and create things they’d be proud to hang on Mom’s fridge. As a partner to clients, I’m excited by thoughtful, collaborative relationships that value curiosity and courage.

  • WORK EXPERIENCE:

    • Freelance CD/Writer | Self-Employed/Contract

    • Associate Creative Director | McKinney

    • Associate Creative Director | DraftFCB

    • Associate Creative Director | BSSP

    • Copywriter | Arnold

    EDUCATION:

    • Creative Circus | Atlanta, GA. | Advertising/Creative Writing

    • Boston College | Chestnut Hill, MA | BA, Psychology

    • Adweek: Ad of the Day | Borderlands 3, “Let’s Make Some Mayhem”

    • Lüerzer’s Archive | Borderlands 3, “Let’s Make Some Mayhem”

    • One Show, Silver | Moving Image Craft: VFX | Titanfall 2, “Become One”

    • CLIO, Bronze | Film Technique: Visual FX | Titanfall 2, “Become One”

    • Effie, Bronze | Sustained Success | Priceline

    • One Show Interactive, Silver | UX | Urban Ministries of Durham, “Names of Change”

    • Video Game Marketing Awards | Best Digital Ad Campaign | SimCity, “Let’s All Be Mayor”

    • Video Game Marketing Awards | Best Website | SimCity, “Let’s All Be Mayor.com”

    • Creativity, Pick of the Day | SimCity “Let’s All Be Mayor”

    • AME Awards | Interactive Silver Medallion | SimCity, “Let’s All Be Mayor”

    • REGGIE | Best Brand Activation | SimCity, “Let’s All Be Mayor”

    • FWA Site of the Day | SimCity, “Let’s All Be Mayor”

    • Effie, Finalist | Sustained Success | Travelocity

    • Graphis, Merit | Poster, Tourism | Greyhound, “Whistler Posters”

    • Graphis, Merit | Advertising, Transportation | Greyhound, “Resumé”

    • Graphis, Merit | Advertising, Transportation | Greyhound, “Couch”

    • Communication Arts, Exhibit | Advertising, Print | Greyhound, “Make Every Mile Count”

    • Obie, Gold | Automotive, Traditional Billboard | MINI, “Unlimited Headroom”

    • Effie, Silver | Travel & Tourism | Priceline

    • One Show Interactive, Merit | Micro-site | MINI, “Open One Challenge website”

    • Addy, Silver | Website | MINI, “Open One Challenge website”

    • One Show Interactive, Merit | Microsite | Epson, “Discover Your Epsonality”

    • One Show Interactive, Merit | Dynamic Banners | MINI, “Parking Mantra”

    • One Show Interactive, Merit | Dynamic Banners | MINI, “Parking Garage Finder”

    • Effie, Silver | Travel & Tourism | Royal Caribbean International, “Freedom of the Seas”

    • Webby, Honoree | Rich Media | MINI, “Parking Mantra”

    • Webby, Honoree | Rich Media | MINI, “Get Pumped”

    • NY Festival of Print & Design, Finalist | Best Use of Medium | Royal Caribbean “Underground”

    • VIDEO GAMES: Lucas Arts & Entertainment - Electronic Arts - 2K - Twitch - Nintendo

    • TRAVEL: Greyhound - Travelocity - Priceline - Royal Caribbean

    • AUTOMOTIVE: MINI - Audi

    • INSURANCE: Allstate - Nationwide - The Hartford - MetLife - AAA

    • BEVERAGE: Coors - Shocktop - MTN DEW - Jim Beam - Bevmo - Muscle Milk - Blackstone Wine

    • PACKAGED GOODS: Nature’s Path - Bomb Pop - Halo Top - Lysol - Slim Jim

    • TECH: Apple - Amazon - Twitch - Youtube - Google - Salesforce - Skype - Norton Antivirus - Evernote - Jet.com - Sun Microsystems - VMWare

    • HEALTH & WELLNESS: Walgreens Take Care Health • Fitbit • Nature’s Way Vitamins

    • TELCOM/ELECTRONICS: Radioshack - Verizon - Visible - T-Mobile - Cricket - Epson

    • LUXURY: Ritz Carlton Residences

    • FOOD & RESTAURANT: McDonald’s - Taco Bell - Chipotle - Del Taco - TGIFriday’s

    • APPAREL: North Face - Mountain Hardwear - Columbia - Prana - Timberland

    • FINANCE: Citizens Bank - Fidelity - Capital One - Techcom Bank - Bloomberg

    • EDUCATION: Connections Academy - Pearson

    • PET: Milkbone - Nature’s Recipe

    • UTILITY: PG&E

    • PRO-BONO: SF Jazz Festival - Children’s Hospital Boston - Partnership for a Drug-free America - Marine Mammal Center of Marin - Children’s Cancer Partners of North Carolina - City of Hope

    • Wieden & Kennedy

    • Apple

    • Twitch

    • Tonal

    • 2K Interactive

    • 180NY

    • Virtue Worldwide Camp+King

    • Mekanism

    • Argonaut

    • Publicis-Seattle

    • BarrettSF

    • Pereira O’Dell

    • Muhtayzik-Hoffer

    • Grey/West

    • TBD Advertising

    • HEAT

    • The Paragraph Project

    • Questus

    • Here Be Dragons

    • GNET

    • Chapter SF & more…

contact